The Power of Citizen Organising

Campaign "Let's Do It!" - was a grassroot initiative to clean up Estonia from illegal waste in just one day. The plan was to clear up thousands of tons of illegal waste all in the space of 24 hours. More than 600 volunteers worked on the project with only 3 full-time employees.

Then on May 3, 2008 with the help of 50,000 volunteers more than 10,000 tons of garbage was collected, and Estonia was cleared of illegal waste. Under normal circumstances it would have taken the government three years, and an estimated €22,500,000 to complete the same task. Instead, it was completed for €500,000 and in only one day.

An inspiring achievement based on the power of citizen organisation. 

For more, check http://www.teeme2008.ee.

(H/T Adrial Hampton)