Designing the Obama Campaign
Scott Thomas talks about the Obama 2008 campaign and how it marked the first time that branding and design played a pivotal role in a presidential bid.
Scott Thomas: Designing the Obama Campaign from 99% on Vimeo
“It’s all about getting people involved in the process and to participate in the process”.
Jascha Franklin-Hodge from BlueStateDigital outlined more details of the my.barackobama.com site at the Web 2.0 Expo San Francisco earlier this year. He managed the team that built and ran the my.barackobama.com technology platform, and worked directly with Obama for America’s New Media team in providing the tools and platform to engage supporters, donors and volunteers.
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